There is a huge shift of advertising dollars going to another place for businesses large and small. I am not talking about advertising on the internet. What I am talking about is doing outdoor media advertising and more specifically truck advertising.
Outdoor media has many forms, but one of the ways that is gaining huge popularity is the use of truckside advertising.
Today a consumer has the choice in their hand of whether or not to see and hear the add. With Tivo and Satellite being owned by most consumers, they can easily have all traditional advertising turned off.
That is why there are a lot of businesses that are looking for other ways to advertise. They are begging for more mediums to reach the consumer.
But not only are they begging for other ways to reach the customer, they want it to work.
Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off. With the way the medium reaches the consumer you can understand why.
You have the advertisers message or brand boldly displayed on a truckside or on a mobile billboards. Those are usually vehicles specifically made just for the task of being a mobile billboard.
With their ad prominently displayed, and appearing to them in traffic. A consumer can’t help but read it. For an advertiser who wants maybe more brand recognition, this is a way to go.
Then when you compare it to other forms of advertising. The mobile billboards prices are actually very competitive, if not cheaper for what you get.
Because think about it, your message will be shown to a consumer who will notice and read it because of the way it is coming at them. More than likely during rush hour or when they are stuck in traffic. So the prospect is left with nothing but having to read it. With that advantage, a businesses brand or message can easily get across.
When you see and realize how much is being spent on outdoor media advertising, you see many businesses are realizing it’s potential. In 2004 alone, $5.8 billion dollars was spent.
So for a business in search of creative ways to get their ads out, using advertising trucks is something they should think about.
Not the stationary billboards on the side of the road people are used to. But something that will be smack dab in the face of the consumer is definitely going to get the message across.
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