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What are mobile billboards?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can find it in it’s various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are there a lot of businesses using this type of advertising to get their message to the consumers?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First off, let’s talk about it’s expenses.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to the traditional billboards that a customer could just go by it without noticing.But the way in which a mobile billboard get’s it’s message across, it is much more effective.  And the way it does it is by being right in the consumer’s face.You can’t just ignore it and drive past it.  It is at eye level and with you in traffic

This is powerful.  A consumer who is stuck in traffic with a businesses message right in front of them can’t be tuned out.

That is one of the major problems with traditional forms of advertising like TV or radio.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It speaks loudly for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.  More leads and more customers are bound to come using this method of advertising. 

You are guaranteed exposure.You are practically ensured of having your ad read.What more can a business ask for.

You can see it’s effectiveness by the way more and more businesses are using it to advertise.  In 2004 alone, there was over $5.8 billion spent on this form of advertsing.With all kinds of money being spent, it must be effective.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.

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